Lenguajero Blog

As with every other month end report I am shocked to be writing this right now. Seriously, where does the time go? Before I know it Lenguajero is going to be 6 months old, and that is a scary thing to think about.

Month four has been quite a bit different from the first three months. Instead of focusing on the short term, we have started to think about where we want the site to be in 6 months or a year, and have started to take steps to reach those goals. This means that there were less features introduced this month, and that we received less publicity. However, that does not mean that we didn’t have a few great moments this month.

• Traffic was down almost 9% against month three. However, this was mainly due to the two huge days of publicity that we had received during month three. Without those publicity spikes, or numbers stayed fairly steady averaging around 750-800 visits per day.

• We made $118 this month, which is a 33% improvement over month three. This is mainly due to affliate sales, as our adsense earnings dropped from approximately $95 dollars to $70 dollars.

• On the advertising note, we moved our advertising platform to google admanger to ensure that we are able to easily serve a variety of ads quickly and efficiently. Admanager also allows us to specifically target ads to users based on profile criteria. Currently we are only targeting ads based on which learning language and geography.

• After listening to feedback from students in a university Spanish course, in which Lenguajero had been included in the curriculum, and talking with the course professor, we made a fundamental long term decision to start working on tools to integrate Lenguajero into the classroom. We developed a beta version of Lenguajero – Classroom Edition, and are currently offering it for free for the next six months. As I mentioned above, this is a big strategic shift for us, and we hope to get lots of university and college professors signed up and trying it out. The more feedback the better!

• We launched the beginning of a series of conversation guides that we will be publishing in order to help Lenguajero members make the most out of their conversation exchanges. The conversation guides are available in .pdf format so that they can be used online, or printed off for face-to-face conversation exchanges.